AppsFlyer

You must completely configure your MMP to ensure accurate data tracking and optimal campaign performance. Complete all the steps listed below before you launch any campaign. Unless otherwise indicated, do each step in the AppsFlyer dashboard.

Configuring attribution

  1. Configure AppLovin as a partner. To configure AppLovin as a partner, do the following:

    1. Open appsflyer.com in your browser.

    2. Choose which app you want to enable for data sharing with AppLovin on the AppsFlyer homepage.

    3. Select Collaborate > Active Integrations.

    4. To activate the AppLovin partnership, search “AppLovin” using the search bar, then select it from the search results.

      Collaborate > Active Integrations. App integrations. App name. Search field (Use the search bar to locate the AppLovin partner integration). All Integrations / Active Integrations. Supported features: All. Data richness: All. Partner type: All. Sort by: Relevance. 1 partner integrations found. AppLovin (Active): Retargeting, Cost, Ad revenue, View-through, Audiences, Data-richness.

    5. Select the Integration tab.

    6. Toggle Activate partner to ON.

    7. Click Save Integration.

      Collaborate > Active Integrations. Integration. AppLovin integration. Set up your integration details for this partner. Activate partner (on). Discard changes button. Save Integration button.

  2. Configure privacy settings. You can skip this step for Android apps. To configure privacy settings for iOS apps, do the following:

    1. Select the Integration tab.
    2. In the Advanced Privacy subsection, toggle Advanced Privacy (for iOS 14.5+ and later) to OFF.
    3. In the Transaction ID subsection, toggle Share SKAN transaction ID to ON.

    Collaborate > Active Integrations. Integration. Advanced Privacy. This partner does not support Advanced Privacy mode. Therefore, when Advanced Privacy is enabled, this partner will not receive any postbacks or event data from non-consenting iOS 14.5+ users. Advanced Privacy (for iOS 14.5+ and later): OFF. Transaction ID: Share SKAN transaction ID: ON

  3. Enable organic data indication.

    1. Select the Integration tab.
    2. In the General settings subsection, toggle Share organic/non-organic indication to ON for full attribution coverage.

    Collaborate > Active Integrations. Integration. General settings. Share organic/non-organic indication (ON).

  4. Configure SDK key.

    1. Select the Integration tab.
    2. In the General settings subsection, enter your AppLovin SDK key in the sdk_key field. You can find this key in the AppLovin dashboard under Account > Keys .

    Collaborate > Active Integrations. Integration. General settings. sdk_key input field (insert SDK key from the AppLovin dashboard).

  5. Enable install attribution.

    1. Select the Integration tab.
    2. In the Install attribution subsection, toggle Install view-through attribution to ON to measure view-through ad engagements.

    Collaborate > Active Integrations. Integration. Install attribution. Install view-through attribution (ON).

  6. Configure install postbacks.

    1. Select the Integration tab.
    2. Select how to send install postback data to AppLovin. For each event, set the for users from field to All media sources, including organic.

    Collaborate > Active Integrations. Integration. Default postbacks. Select how to send the following postbacks to this partner. Table of event names and corresponding for-users-from selections.

  7. Configure uninstall postbacks. AppsFlyer can measure uninstalls and send uninstall postbacks to AppLovin. Complete the steps below in order.

    1. Complete the developer-side SDK setup. Your developer must integrate the SDK first so AppsFlyer can detect uninstalls. For Android, connect Firebase Cloud Messaging, then integrate the SDK. For iOS, generate a P12 certificate, then then integrate the SDK.

    2. Enable uninstall measurement. Select Settings > App Settings > Uninstall measurement and toggle it on. For Android, select HTTP V1, enter your FCM Project ID, then click Test connection and Save settings. For iOS, upload your P12 file, enter the certificate password if applicable, then click Validate and Save settings.

      AppsFlyer uninstall measurement dashboard setup for Android and iOS

    3. Map the uninstall event. For marketers, now you can select the Integration tab. In the In-app event postbacks subsection:

      1. Map af_uninstall to postinstall.
      2. Set for users from to All media sources, including organic.
      3. Set including to No values & no revenue.

      AppsFlyer in-app event postback mapping for af_uninstall

    Tip: The developer-side setup and uninstall measurement must both be complete before AppLovin receives any postbacks. Mapping af_uninstall alone is not sufficient.

  8. Configure in-app event postback settings. To configure in-app event postbacks such as checkout or other post-install events, do the following:

    1. Select the Integration tab.
    2. In the In-app event settings subsection, enter your AppLovin SDK key in the applovin_sdk_key field. You can find this key in the AppLovin dashboard under Account > Keys .
    3. Toggle In-app event postbacks to ON.
    4. Set In-app event postbacks window to Lifetime.

    Collaborate > Active Integrations. Integration. In-app event settings (Complete this section to enable in-app event postbacks). applovin_sdk_key input field. In-app event postbacks toggle. In-app event postback window options.

  9. Map in-app event postbacks. In the In-app event postbacks subsection, map all postback events by selecting and completing the required details for each field: AppsFlyer event, mapped to partner event, for users from, and including. In the mapped to partner event field, you can map events as landing, checkout, or postinstall. Set your AppsFlyer events according to the following table:

    AppsFlyer eventsmapped to partner eventfor users fromincluding
    Any app open eventslandingAll media sources, including organicNo values & no revenue
    Any revenue eventscheckoutAll media sources, including organicValues & revenue
    All other eventspostinstallAll media sources, including organicNo values & no revenue
    The uninstall eventpostinstallAll media sources, including organicNo values & no revenue

AppsFlyer event mapping for af_purchase showing landing, checkout, and postinstall configurations.

Only send revenue that you generate from direct user payments for digital or physical goods or services.

Send:

  • Purchases of IAPs such as in-game items, currency, boosters, etc.
  • Subscriptions (but only when the user is actually billed, not during a free trial)
  • Food delivery orders, ride-sharing or taxi rides (send the full price the user is paying)

Do not send:

  • Predicted revenue or predicted LTV
  • Revenue from government subsidies or grants
  • Revenue from referring the user to another company’s products or apps, or from the user’s purchases on another app/website (if, for example, you run a rewards app that refers users to other apps)
  • Revenue from showing advertisements in the app

Always send the full value the user is being charged (including all taxes and fees). If the transaction is not in USD, you may send the local currency amount and specify the currency of the transaction, or have your MMP handle the currency conversion to USD using the exchange rate of the day. Contact your MMP representatives if you have questions about currency reporting and exchange in checkout postbacks.

  1. Configure attribution link type

    1. Select the Attribution link tab.
    2. In the Choose your attribution link type: subsection, choose Use a single-platform link.

    Collaborate > Active Integrations. Attribution link. Create an attribution link to use in a campaign with this partner. Saved attribution link templates are automatically updated based on partner requirements without explicit notification. Choose your attribution link type: Use a single platform link (chosen), Use OneLink (not chosen).

  2. Configure tracking URLs. In the Attribution link parameters subsection, select Parameter names and their corresponding Values to auto-populate your click and view-through tracking URLs.

    Collaborate > Active Integrations. Attribution link. Attribution link parameters. Select parameters to add to this attribution link. Table of parameter names and corresponding values.

  3. Set attribution windows.

    1. In the Click-through attribution subsection, set a 7-day Click-through lookback window (minimum).
    2. In the View-through attribution subsection, set a 24-hour View-through lookback window (minimum).
    3. Click Save Attribution link

    Collaborate > Active Integrations. Attribution link. Click-through attribution. Click-through lookback window selector. View-through attribution. View-through lookback window selector.

Importing cost data into AppsFlyer

AppsFlyer can pull AppLovin cost data directly from AppLovin’s reporting API. To configure this:

  1. Make sure all AppsFlyer tracking URLs contain “&af_c_id={CAMPAIGN_ID}”.
  2. Select the Cost tab where you can configure settings to import cost data into AppsFlyer.
  3. Toggle Get cost data on.
  4. Enter your AppLovin Reporting API Key in the API Credentials section. You can find your AppLovin Reporting API Key in the AppLovin dashboard under Account > Keys .
  5. Enter the Android Package Name or iOS Bundle ID. Note that the package name must be in the com.example.PackageExample format for both iOS and Android.
  6. Select Save Cost.

Collaborate > Active Integrations. Cost. Get cost data (on). API Credentials: Connect to this partner with the following information to receive data. API Key field (Insert AppLovin Reporting Key). iOS Bundle ID (Insert package name or bundle ID). Test integration button. Discard changes. Save Cost button.

Adjust
Kochava
© 2026 AppLovin. All rights reserved.
Policy CenterTerms of UsePublisher PoliciesDemand Partner PoliciesPlatform EnforcementPrivacyYour Privacy ChoicesCPRACookie Settings
search